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Privacy Policy

As with all shopping websites we collect personal information from you when you shop online at the The Little Shoe Shop, using this information to make your shopping experience as easy and enjoyable as possible.

The information that we collect is:

Contact details – Name, email address (you can unsubscribe at any time), telephone number, billing and mailing address and credit card number when you place an order.

How we use your personal data:

We require this information to process your orders, advise you of any problems or delays, to supply our goods and services, send direct marketing materials to you if you have agreed for us to do so, notify you about new products, services, features, promotions and special offers and to verify your identity in certain instances (such as when you return goods for a refund).

All this information is protected by the latest secure technology and are certified by Trustwave as fully PCI compliant.

The Little Shoe Shop will never share or disclose your details to third parties for marketing purposes. We share only the information that is required by agents to fully and securely process your orders, including credit card clearing agencies (PayPal), fraud prevention and detection agencies and delivery companies that we use to process your orders or assist in the service that we provide to you.

How long do we keep your data:

We only ever retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.  Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.


Our customers receive our biannual catalogue only on application. If you have applied and received the catalogue in the past and now prefer not to receive it please inform us by telephone 0207 723 5321 or by email at and we will remove your details from our mailing list.


Regarding payment or credit card information:

All online transaction details go directly to Pay Pal. The Little Shoe Shop never sees or stores any payment or card details.

All card details received over the telephone are destroyed immediately after the customer’s order is processed.

All card details received for shop purchases are also destroyed after the payment has been processed.

We use encryption to safeguard your card information which means that you cannot place an order through an unsecure connection and the encryption technique is the highest standard available for E-commerce.


A cookie is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. When you visit a site that uses cookies for the first time, a cookie is downloaded onto your computer/ mobile device so that the next time you visit that site, your device will remember useful information such as items added in the shopping cart, visited pages or logging in options.

Cookies are widely used in order to make websites work, or to work more efficiently, and our site relies on cookies to optimise user experience and for features and services to function properly.

Other Websites:

Our website may contain links to other websites. This privacy policy only applies to this website so when you link to another website you should read their own privacy policies.

Your Rights:

Access to your information: You have the right to request a copy of the personal information about you that we hold.

Correcting your information: We want to make ensure that your personal information is accurate, complete and up to date. You may ask us to correct any personal information about you that you believe does not meet these standards.

Withdrawing consent to use your information: Where we use your personal information with your consent you may withdraw that consent at any time and we will stop using your personal information for the purpose(s) for which consent was given.

Please contact Mr R. Martine, The Little Shoe Shop, 71 York St, Marylebone, London W1H 1BJ. If you wish to exercise any of these rights.

To unsubscribe from our newsletter, please click here.

Making a complaint:

We only processes your personal information in compliance with this privacy policy and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the Information Commissioner’s Office who are the supervisory authority. Click here to contact the Information Commissioner’s Office.

Changes to our privacy policy

We keep this privacy policy notice under regular review. This privacy notice was last updated on 16 May 2018.